Introducing Setu Data and Insights: The AI Engine Powering the Next Generation of Underwriting#

A millionaire entrepreneur, yes, a literal millionaire, was recently rejected for a loan! Right in front of our eyes, as he navigated a digital lending journey.

This, despite their (clearly large) bank balance and crores in mutual funds… On the other hand – a up & coming urban company partner, whose earnings put them in the top 5% of UrbanCompany professionals, with a pay range north of 50,000 INR, faces the same issue. What’s the common link here?

The institution was like for intent/willingness to pay and not their ability.

You see, today, many financial institutions still rely heavily and exclusively on credit bureau scores, “Pre-approved” or scrubbing datasets and seemingly out-of-date information.

However, there are a couple of challenges at play here:

1. Bureau scores, while useful, are not always current and should be viewed as complementary to real-time bank statement data for predicting risk.
2. Bureau scores still only cover around 500 million Indians
3. Many institutions miss out the bank statement – a complementary and increasingly detailed view of a borrowers’ cashflows
4. When they do look at a bank statement, they or their vendor analyse it poorly and at a very high level, missing out clear signals, using reductive approaches and cookie cutter views, suitable only for the minority of formally employed individuals in the country.

All this leads to a massive credit gap and the vast majority of Indians (and interestingly even the well-off, who don’t have cashflows adhering to current underwriting norms) without access to credit. Credit that helps them reach their goals in life.

Imagine if this could be changed, though. In the age of AI, why are we still missing out on signals, patterns, trends and transactions that help you understand your borrowers far more granularly and more orthogonally compared to the view on borrowers available today.

**Introducing FinSights **#

Not just a better bank statement analyzer — it is a data intelligence engine for the next generation of underwriting.#

Setu Insights is an AI-driven underwriting intelligence engine, powered by state-of-the-art LLM technology and enriched with Setu & Pine Labs’ proprietary payments data and intelligence. Unlike traditional analyzers that only parse what’s inside a bank statement, Enrich IQ marries this with intelligence from outside the statement — including UPI and BBPS transaction rails, merchant and employer databases, and behavioral signals. This combination unlocks a richer, more verifiable picture of income, spending, and personas, enabling banks and NBFCs to build sharper risk models, accelerate credit decisioning, and safely grow approvals by 10–15%.

The solutions from Setu are simply better, because:

1. Transaction level enrichment: The engine begin from a stronger base, with categorisation that’s more granular (up to 70+ L1/L2 categories vs. the typical 15-20 of industry standard analysers)

2. Categorisation driven by the ideal AI pipeline offerin industry best precision and recall of 95%+ Off the statement and proprietary information, not available elsewhere from Pine labs and Setu payment rails, that cleans, consolidates and embellishes transactions that are otherwise messy, heterogeneous and uninformative.

3. Borrower or customer tags: Once you have the base of enrichment, we derive borrower or customer level insights, that help you understand the persona of this customer – from day trader, to Chennai resident, to iPhone user, to Credit card user, among others. We generate high confidence views and trends of your customers to give you an understanding of their overall profile and take suitable actions based on your use case.

4. Flexibility & Speed: Say goodbye to 3-month wait times for that new analytics feature, indicator, or variable. This is a configurable by nature intelligence engine that let’s you design the outputs you want, how you want, when you want it. Let your risk teams, growth teams and collections teams get the best new outputs on the fly in the format they need it. Control lies with you: A self serve dashboard that gives you reports, error logs and custom template, so you can test, run and experiment with outputs of your choice across product, for best performance.

Data and Insights Suite#

The main products on offer and use cases Setu Data and Insights solves for are:

1. FinSights: Detect income, cashflows, and risk triggers with high precision — built to replace legacy bank statement analysis tools. The best in class bank statement analyser for precise, enriched and deep underwriting using bank statements. Using our enrichment layer and borrower tags, you can get a more clear view of your borrowers, increase NTC & thin file approvals.

2. Collections Intelligence: Use the power of account aggregation to bring to life early warning signals, collections intelligence and contactability + skip tracing to your collections workflows. We help identify potential NPAs, prevent them and recommend the right collection channels and strategy to maximize your collections efficiency and reduce your cost of collections by up to 10%

3. Setu Score: Unleash the power of payments, utility and merchant interactions to uncover income, risk and more to understand thin-file customers and enable better credit decisioning. Proprietary behavioral scores built from UPI, BBPS, and bank statement data for risk and affluence modeling.

4. KreditX: Setu’s credit issuance and loan marketplace offering, allowing you to create a personal loan or credit card marketplace on demand. Connect with multiple lenders, offer a uniform loan experience and optimise your credit funnels with KreditX. You can now create a simplified credit offering without the hassle of managing several lender relationships and boost your approvals through Setu’s insights, AA gateway and KYC stack.

India’s massive credit gaps and varied individuals and business needs when it comes to credit cannot be solved through a one-size fits all approach or out of date methods to analyse and approve borrowers. Unlock your new borrower base in a safe, compliant and efficient way, with Setu Insights.